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MoviePass Is Reintroducing Its Most Popular Package
MoviePass has slowly but surely turned into a significant player in the modern entertainment landscape, disrupting the traditional theatergoing model by offering users subscription-based movie tickets. That said, the service has not gone without its own share of bad press in recent days, as some users had expressed outrage at the recent decision to drop the one-movie-per-day business model that brought it widespread notice from consumers. Now, seemingly in the face of such outrage, it looks like MoviePass has decided to backpedal and return to that format.
In the early days of MoviePass, the subscription service offered users one movie ticket a day for users. That said, things changed on April 13 when MoviePass changed its service to offer new subscribers only four movies a month, with the addition of iHeartRadio's streaming service, at the cost of $29.95 for three months. However, as of right now, MoviePass has returned to the original, $10 per month subscription offer now that the promotional package is no longer available.
We should note that it sounds like this may have always been MoviePass' plan. In fact, while speaking with Variety about the decision to move back to the old model, MoviePass CEO Mitch Lowe specifically noted that the intention was never to move away from the classic MoviePass business model permanently. As he explained, the company simply removes the monthly plan off of its site whenever it goes in on a promotional campaign such as this. That said, it is still worth wondering if the user outcry against the move played a role in the decision to announce a return to the old subscription format, as Lowe spoke out at CinemaCon last week and said that he didn't know if MoviePass would go back to the $10 unlimited model.
Of course, it is worth mentioning that this is not the first instance of MoviePass encountering user pushback and bad publicity. The company's rapid growth has become a notable topic of conversation over the last year, and as a result of the expansion, many MoviePass subscribers have experienced difficulty getting efficient customer service. Moreover, MoviePass also drew anger from some users because of its recent decision to prevent subscribers from seeing the same movie in theaters more than once, a decision that directly coincided with the record-breaking release of Avengers: Infinity War.
With that said, the folks at MoviePass don't seem particularly worried about all of this. Despite some recent conflicts with theaters chains like AMC, bans on MoviePass were recently lifted, and MoviePass has stated that it intends to start making a profit once it gains more subscribers. With a return to a more well-liked business model, we will have to wait and see how this pans out.
CinemaBlend will bring you the latest MoviePass updates as more details about the controversial service are made available to us. For now, if you need more updates about all of the films that are set to hit the silver screen this year, you can head over to our 2018 movie premiere guide to see what movies are on the horizon and fill out your moviegoing calendar accordingly!
Yeah. I keep seeing people saying Avengers 4 will be Secret Invasion or Secret Wars or something else. No, it has been confirmed that the story is still about Thanos. He is too big of a villain to handle in one movie. I think Feige here was talking about how Captain Marvel will be a major part of the 4th Avengers movie.
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A Wrinkle in Time is not a film I'd recommend going to see if you haven't read the book. With so many scenes being cut short and unexplained, you may feel lost and frustrated as you continue on. If you still want to give it a shot, I implore you to read the book first and get an idea of what you're about to watch.
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As I continue to ponder the many elements that made Captain Marvel a success, I have to give Marvel Studios credit for casting actor Ben Mendelsohn the way they did. No matter the issues I can
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Our favorite superhero Chadwick Boseman gave his MTV Movie and TV Award to a real-life hero. During his acceptance speech, Boseman thanked his fans for the honor but decided the popcorn statue
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There's full-frontal footage of Jamie Dornan in Fifty Shades Freed, we just have to find it now. They filmed a scene with Jamie 100% naked but it didn't make the edit
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Such was the case when "Mamma Mia!" grossed $609 million worldwide a decade ago, and the same is true with "Here We Go Again," as it hits $280 million worldwide against a $75 million budget.
Box Office: 'Equalizer 2' And 'Mamma Mia 2' Are Both Winners
You might have noticed a "trend" in Disney movies in recent years. They've made quite a few live-action remakes of their animated films, and apparently, they're nowhere near finished - various sources have reported as many as nineteen upcoming live-action Disney remakes of previous animated Disney films, including Mulan, Dumbo, and Peter Pan.
Meg Ryan, Billy Crystal and Rob Reiner reunited to look back on When Harry Met Sally three most iconic scene. Ryan's character fakes an orgasm while eating
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The Nun's Opening Night Box Office Sets Record For Conjuring Universe. New Photos From The Nun Will Scare You Out Of Your Skin. 1 of 14 . Click to skip. MORE FROM THE WEB. Click to zoom .
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