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Why Warner Bros. Didn't Try To Market The Meg As A Horror Movie
The Meg, one of this summer's final blockbuster releases, certainly dips into the horror genre, as Jason Statham and his supporting cast must combat a 75-foot-long Megalodon that's chowing down on vacationers simply enjoying their time in the water. However, if you saw even a little bit of the advertising for The Meg, this movie was not marketed as a straight-up horror flick, instead going for a more lighthearted approach. The reason for this is because the marketing folks over at Warner Bros didn't want The Meg to come off as feeling like a movie that would have been released two decades ago. Warner Bros global marketing chief Blair Rich explained:
If we had gone the serious shark movie route, it would have come off as a less-than-_Jurassic World, _it wouldn't have been distinct. What's happening is phenomenal in the audience response. We signaled to them the tone was an invitation to have a good time.
Although Warner Bros had data that indicated that young males preferred seeing straightforward action in trailers, as Blair Rich informed Deadline, she and the marketing team opted to go in a different direction with The Meg so as not to make it come across as generic. Granted, this is a movie about a giant shark eating people, so there is still a sense of urgency and danger in the advertising, but offsetting that was a more fun and "self-effacing tone." Remember, that first trailer had Bobby Darin's "Beyond the Sea" playing and shot of the eponymous monster swimming through a group of swimmers, including a Yorkie treading water. That preview ended up getting approximately 108 million views, so the marketing team kept plugging The Meg with the same kind of satirical tone.
The Meg certainly had a unique marketing campaign beyond tone, from deciding not to release a second trailer after realization that it wouldn't reach as much of the intended audience as desired, to holding special events like a touring VR experience where attendees waded in a water tank to watch The Meg, to airing special TV spots during Shark Week on Discovery Channel. Judging by how the movie is doing in theaters, it looks like all this outside-the-box marketing has helped put butts in seats. Critically speaking, The Meg has drawn mixed reviews from critics (it currently ranks at 49% on Rotten Tomatoes), but commercially speaking, the movie has exceeded expectations. This past weekend, it made $44.5 million domestically, blowing those $20-$22 million estimates out of the water (pun intended), while its worldwide total added up to $146 million, which included a strong start in China.
Don't forget to read CinemaBlend's review and To 3D guide for The Meg, and if you're interested in what other movies are arriving in theaters this year, head to our 2018 release schedule.
The addition of Kyle Rayner in Green Lantern Corps would be exciting for tons of fans, and Zac Efron could certainly pull off the look-- along with already having some impressive acting chops.
See What Zac Efron Could Look Like As Green Lantern - MNNOFA NEWS
Chris Hemsworth will portray Hulk Hogan in an upcoming biopic set to be directed by the Oscar-nominated Todd Phillips from a script by Scott Silver.
Thor's Chris Hemsworth to Play Hulk Hogan in Biopic From
Fox's 30% stake in Hulu, in which Disney also owns a 30% stake, will add to that muscle. The deal will also enable Disney's filmed entertainment arm to leapfrog Warner Brothers to become Hollywood
Disney gets shareholder OK to acquire Fox movie and TV
Dark Phoenix got a start to its run with $5 million from its Thursday night preview showings according to The Wrap.That is a well behind the previous two films in the mainline X-Men franchise, X-Men: Apocalypse and X-Men: Days of Future Past, which opened to $8.2 million and $8.1 million respectively.
How Much Dark Phoenix Made On Opening Night - My blog
But each iconic franchise started somewhere, and for Chris Evans' Captain America, it was 2008's The First Avenger. Steve Rogers jumped on the scene in a period piece where he battled Hugo Weaving's villainous Red Skull- a character who has recently returned to the MCU's narrative.
Captain America: The First Avenger - CINEMABLEND
John Krasinski and Emily Blunt in Fantastic Four, first time fan casting has a chance of actually happening? This thread made me excited about the news of a
To the Movies is a 2018 American animated superhero comedy film based on the television series Teen Titans Go!, which is adapted from the DC Comics superhero team of the same name. This film is written and produced by series developers Michael Jelenic and Aaron Horvath , and directed by series producer Peter Rida Michail and Horvath.
After months of radio silence, we finally have a rough ETA for the Avengers 4 trailer, thanks to Los Angeles-based journalist, Erick Weber. Before attending a special screening and reception for Black Panther, Weber took to Twitter to ask fans for their burning questions concerning Avengers 4 and Marvel and didn't come back empty-handed.
Josh Brolin Had 'Most Fun' Making Avengers 3 | ScreenRant
Sylvester Stallone Is Bloody And Packing Heat In New Rambo: Last Blood Image-%It's been over 10 years since we last saw saw Sylvester Stallone play one of his most well known characters, John Rambo. While 2008's Rambo could have
Rambo 5: Last Blood Has Nailed Down A Release Date
'Avengers: Infinity War': Chris Evans Reveals Why Captain America Has a Beard After the events of Civil War in 2016, Captain America became a wanted man, and went into hiding with some of his
Chris Evans Reveals Why Captain America Has a Beard - youtube.com
Black Panther shot Winston Duke to the stars, thanks to his immense presence — not just his scene-stealing swagger, but the fact that he is literally 1.96m and 104kg. But the physicality that
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