Why Warner Bros. Didn't Try To Market The Meg As A Horror Movie

WATCH BOX OFFICE MOVIES FOR FREE


Why Warner Bros. Didn't Try To Market The Meg As A Horror Movie

The Meg, one of this summer's final blockbuster releases, certainly dips into the horror genre, as Jason Statham and his supporting cast must combat a 75-foot-long Megalodon that's chowing down on vacationers simply enjoying their time in the water. However, if you saw even a little bit of the advertising for The Meg, this movie was not marketed as a straight-up horror flick, instead going for a more lighthearted approach. The reason for this is because the marketing folks over at Warner Bros didn't want The Meg to come off as feeling like a movie that would have been released two decades ago. Warner Bros global marketing chief Blair Rich explained:

If we had gone the serious shark movie route, it would have come off as a less-than-_Jurassic World, _it wouldn't have been distinct. What's happening is phenomenal in the audience response. We signaled to them the tone was an invitation to have a good time.

Although Warner Bros had data that indicated that young males preferred seeing straightforward action in trailers, as Blair Rich informed Deadline, she and the marketing team opted to go in a different direction with The Meg so as not to make it come across as generic. Granted, this is a movie about a giant shark eating people, so there is still a sense of urgency and danger in the advertising, but offsetting that was a more fun and "self-effacing tone." Remember, that first trailer had Bobby Darin's "Beyond the Sea" playing and shot of the eponymous monster swimming through a group of swimmers, including a Yorkie treading water. That preview ended up getting approximately 108 million views, so the marketing team kept plugging The Meg with the same kind of satirical tone.

The Meg certainly had a unique marketing campaign beyond tone, from deciding not to release a second trailer after realization that it wouldn't reach as much of the intended audience as desired, to holding special events like a touring VR experience where attendees waded in a water tank to watch The Meg, to airing special TV spots during Shark Week on Discovery Channel. Judging by how the movie is doing in theaters, it looks like all this outside-the-box marketing has helped put butts in seats. Critically speaking, The Meg has drawn mixed reviews from critics (it currently ranks at 49% on Rotten Tomatoes), but commercially speaking, the movie has exceeded expectations. This past weekend, it made $44.5 million domestically, blowing those $20-$22 million estimates out of the water (pun intended), while its worldwide total added up to $146 million, which included a strong start in China.

Don't forget to read CinemaBlend's review and To 3D guide for The Meg, and if you're interested in what other movies are arriving in theaters this year, head to our 2018 release schedule.






The addition of Kyle Rayner in Green Lantern Corps would be exciting for tons of fans, and Zac Efron could certainly pull off the look-- along with already having some impressive acting chops.
See What Zac Efron Could Look Like As Green Lantern - MNNOFA NEWS




Chris Hemsworth will portray Hulk Hogan in an upcoming biopic set to be directed by the Oscar-nominated Todd Phillips from a script by Scott Silver.
Thor's Chris Hemsworth to Play Hulk Hogan in Biopic From




Fox's 30% stake in Hulu, in which Disney also owns a 30% stake, will add to that muscle. The deal will also enable Disney's filmed entertainment arm to leapfrog Warner Brothers to become Hollywood
Disney gets shareholder OK to acquire Fox movie and TV




Dark Phoenix got a start to its run with $5 million from its Thursday night preview showings according to The Wrap.That is a well behind the previous two films in the mainline X-Men franchise, X-Men: Apocalypse and X-Men: Days of Future Past, which opened to $8.2 million and $8.1 million respectively.
How Much Dark Phoenix Made On Opening Night - My blog




But each iconic franchise started somewhere, and for Chris Evans' Captain America, it was 2008's The First Avenger. Steve Rogers jumped on the scene in a period piece where he battled Hugo Weaving's villainous Red Skull- a character who has recently returned to the MCU's narrative.
Captain America: The First Avenger - CINEMABLEND




John Krasinski and Emily Blunt in Fantastic Four, first time fan casting has a chance of actually happening? This thread made me excited about the news of a




To the Movies is a 2018 American animated superhero comedy film based on the television series Teen Titans Go!, which is adapted from the DC Comics superhero team of the same name. This film is written and produced by series developers Michael Jelenic and Aaron Horvath , and directed by series producer Peter Rida Michail and Horvath.




After months of radio silence, we finally have a rough ETA for the Avengers 4 trailer, thanks to Los Angeles-based journalist, Erick Weber. Before attending a special screening and reception for Black Panther, Weber took to Twitter to ask fans for their burning questions concerning Avengers 4 and Marvel and didn't come back empty-handed.
Josh Brolin Had 'Most Fun' Making Avengers 3 | ScreenRant




Sylvester Stallone Is Bloody And Packing Heat In New Rambo: Last Blood Image-%It's been over 10 years since we last saw saw Sylvester Stallone play one of his most well known characters, John Rambo. While 2008's Rambo could have
Rambo 5: Last Blood Has Nailed Down A Release Date




'Avengers: Infinity War': Chris Evans Reveals Why Captain America Has a Beard After the events of Civil War in 2016, Captain America became a wanted man, and went into hiding with some of his
Chris Evans Reveals Why Captain America Has a Beard - youtube.com




Black Panther shot Winston Duke to the stars, thanks to his immense presence — not just his scene-stealing swagger, but the fact that he is literally 1.96m and 104kg. But the physicality that


what streaming movie should i watch tonight
full movie streaming youtube
online free movie streaming
ratatouille movie streaming
qube movie streaming
is a movie streaming online
the best free movie streaming sites
dilan 1990 full movie streaming
the worst movie ever streaming
krampus movie streaming
online movie streaming app
movie streaming bollywood
movie streaming best websites
movie streaming database
movie streaming sites uk
movie streaming eng
zovioz.com unlimited movie streaming
justice league movie streaming
where is the lego movie streaming
top online movie streaming sites
top 10 free movie streaming sites
movie streaming game of thrones
where are the best movie streaming sites
best free movie streaming sites 2019
movie streaming channels
movie streaming yify
movie streaming top 10
alpha movie streaming
dragon ball super broly movie streaming
movie streaming popcorn
movie streaming uk sites
what is the best movie streaming app for firestick
how does amazon movie streaming work
good will hunting free movie streaming
how much is amazon prime movie streaming
movie streaming rental
movie streaming sites yahoo answers
movie streaming youtube
movie streaming platforms free
movie streaming paid
movie streaming website
kedarnath movie streaming partner
after full movie streaming
xfinity movie streaming
movie streaming keeps buffering
yellow submarine movie streaming
i can speak movie streaming
movie streaming gift card
how much data does movie streaming use
vibes movie streaming
free movie streaming yahoo answers
everest movie streaming
streaming movie kingsman
best free movie streaming sites
would you rather movie streaming vf
green book movie streaming
overlord movie streaming
movie streaming iphone
kedarnath movie streaming
movie streaming github
mobile movie streaming
online movie streaming sites
movie streaming viooz
exodus movie streaming
where is stree movie streaming
vice movie streaming
movie streaming laws
movie streaming php script
get out movie streaming
movie streaming chromecast
xbox one movie streaming sites
best movie streaming xbox one
movie streaming sites 2019
now and then movie streaming
clue movie streaming
danur full movie streaming
how much is amazon movie streaming
movie streaming directory
movie streaming membership
ps4 movie streaming quality
si doel the movie streaming
chinese movie streaming
movie streaming roku
movie streaming hulu
best worst movie documentary streaming
streaming movie tiger zinda hai
vacation movie streaming
moonlight movie streaming
best online movie streaming site
free movie streaming
vice movie streaming reddit
movie streaming website template
www.free movie streaming
would you rather movie streaming
xbox one movie streaming sites 2018
free movie streaming sites
halloween movie streaming
movie streaming charts
how do you know movie streaming
top free movie streaming sites
quiet place movie streaming
online bollywood movie streaming
best movie streaming sites free
best movie streaming reddit
how do movie streaming sites work
movie streaming for iphone
movie streaming movie 4k
youtube movie streaming service
it movie streaming free
zama movie streaming
x deal full movie streaming
network movie streaming
movie streaming list
movie streaming sites free
how to download movie streaming
rush movie streaming
it movie streaming hd
the best movie streaming service
#watchphoto #movieaddict #watchingthesunset #watchenthusiasts #watchobsessed #Serialemetitrashqip #watchhill #getsome #Movies #watchwomen #watchcandy #blackenterprise #fireworks #melanin #netflix #blackqueen #watchmaniac #watchpornid #Filmametitrashqip #Zgerdhiu #watchuswork #filmyorumu #4thofjuly #firecrackers #hostales #blackiflix #filmography #funnytime #HostalCASAMXalameda #socialstreaming #watchfamily #Qesh #Filma #putitinreverseterry #watchthemoonrise #watchalert #murica #birdbox #blacksuccess #watchbrandname #blavity #america #fourthofjuly #bff #watchful #tvroomdesign #TvSeries #americanflag #independenceday #watchquiz #movietime #watchos4 #watchmvmt #watchluxus #blackking #filmizle #watchdose #WatchRoss #watchmovies #WatchJunkie #merica #filmtavsiyesi #blackbusiness #Filma24 #FreeMovies #CASAMXhostales #slay #SomosTuConexi #blacktech #watchnerds #sandrabullock #watchcrazy #watchblogger #TVSHow #WatchUsRise #watchswag #Seriale #moviesstreaming #watchtattoo #blacksocialmedia #holiday

0 comments:

Post a Comment